Apple has announced the lineup for its next iTunes Festival in London, with music stars including Kylie Minogue, Maroon 5 and “Happy” singer Pharrell Williams set to perform at the month-long event in September.
Other musicians already confirmed for the iTunes festival include David Guetta, Beck, Sam Smith, Kasabian and Blondie. The performances will take place at the Roundhouse venue in Camden, with more than 60 artists expected to play.
As in previous years, the concerts will be streamed online by Apple, with fans able to watch on their iPhones, iPads and iPod touch devices, or on their televisions via the company’s Apple TV set-top box.
Apple is planning to make the live streams available in more than 100 countries, although in a break from previous years, they will be streamed through the iTunes store on iOS devices, rather than forcing iOS users to download a dedicated app for the occasion.
Tickets will be allocated via the company’s customary online lottery, with fans entering their details on the festival’s website to try to win tickets. Media partners for this year’s festival include Global Radio and the Evening Standard newspaper, who’ll be running their own competitions.
“The iTunes Festival in London is back with another stunning line-up of world class performers and tremendous new acts,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “These live shows capture the heart and soul of iTunes and we love bringing them to our customers in the Roundhouse, as well as to the millions of people watching all over the world for free.”
The announcement of the next London event follows the iTunes Festival’s first international expansion in March, when Apple hosted concerts by artists including Coldplay, Pitbull and Soundgarden during the SXSW conference in Austin, Texas. For the U.S. version, fans with Apple TVs were able to watch live performances on by tuning in to Sony’s Vevo channel.
It is also possible that Apple will use the September itunes festival for the UK launch of one or both of its streaming music services, iTunes Radio and Beats Music.
Both initially launched in the US only – Beats Music before Apple agreed to buy its parent company for $3bn in May, with that deal expected to close in the near future. iTunes Radio launched in Australia in February, but neither is yet accessible in the UK.
For the latest lineup updates and concert scheduling, Apple has reactivated the @itunesfestival Twitter account and corresponding Facebook page.
iTunes Festival 2014 line-up:Kylie, Pharrell and Maroon 5 to headline
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