Reports show Swatch to have made a smartwatch battery that can last for 6 months

According to the recent report coming from a weekly newspaper from the home-town, watchmaker Swatch is said to be coming with a smartwatch battery till next year that would allow  nearly 6 months of usage without charging for a single time. CEO, Nick Hayek, said “Whoever brings a battery for a smartwatch to the market that you don’t need to charge for six months has a competitive advantage.”

Hayek also said that along with the company’s own research arm Belenos and Battery producer Renata, the company would be coming with long lasting batteries which could not only power wearable but also automobiles. Swatch has already ventured into the smartwatch market by relelasing its first smartwatch the SmartZero back in February this year. This timepiece from the company basically focuses on the capabilities of playing beach volleyball.

Well, it this turns out to be true, it will be a major breakthrough as majority of smart device manufacturers today are suffering from having larger battery lives for their devices. We would wait to see how things figure out.

source: Reuters

Image Courtesy: Android Police

Reports show Swatch to have made a smartwatch battery that can last for 6 months

Swatch Group AG to Sell Smartwatch within the Next 3 Months

Swatch Group is planning to go into smartwatch industry, potentially competing with Apple Watch. The Swatch smartwatch will be operating on a NFC platform and the difference with the Apple Watch is that it does not have to be charged. On top of that the Swatch smartwatch will be able to support mobile payment feature and works with Windows and Android software.

Swatch has a long time experience in developing technology that able to support smartwatch such as long lasting batteries so thin that they can be bent.  Apple smartwatch was having issue with its battery which is currently the company is fixing before the launch of the device. Swatch’s Tissot brand for example, is a product with touch screens since 1999 which is now also offering altimeter, a compass and sensors to record diver’s descent.

Swatch CEO Nick Hayek, did not planned to go to smartwatch industry two years ago. Since his concern is that the watch screens are too small for communication and it might need too much charging. However, recently, the CEO is planning to join the smartwatch industry which Citigroup analyze that it could hit $10 billion in annual sales by 2018.

Swatch is currently in talks with retailers on its payment system. The device is expected to be released in the market in the next two to three months.

Swatch Group AG to Sell Smartwatch within the Next 3 Months

Swiss watchmaker Swatch fighting Apple for the iWatch Trademark

The leading Swiss watchmaker Swatch is manufacturing digital display watches under the iSwatch trademark since several years. On the other hand, Apple has registered the iWatch trademark in many countries including Japan, Russia, Mexico, Turkey and Columbia.

Swatch is not happy with this as it feels that the two trademarks iSwatch and iWatch are very similar and can be confusing. The company has been objecting to trademark authorities against Apple’s iWatch trademark registration. As Serena Chiesura, Head of Corporate Communications of The Swatch Group Ltd. told Watson:

“We assess the likelihood of confusion as given, the marks are confusingly similar. In all countries where the mark is registered, we go against it before.”

Swatch has not decided upon any concrete steps it will take as to how it will proceed in the matter. However, the company’s representative says it will “take any action and measures deemed necessary in order to protect its own brand iSwatch.” In the past also, Swatch has moved trademark authorities in the US for blocking other companies from using the iWatch trademark.

Although Apple has given no official confirmation, the US giant is rumored to be currently working on smartwatches or wearables and when they are finally out, they might be called iWatch.

Exactly how this Swatch and Apple dispute plays out remains to be seen. It will be interesting to see how Apple deals with the case. Apple might choose to go on the offensive to retain the iWatch trademark as its products are identified the world over with the prefix ‘i’- iPod, iPad and iPhone and it might want to give the name iWatch to its new range of smartwatches. Will Swatch be successful in blocking Apple from using the iWatch trademark?

Swiss watchmaker Swatch fighting Apple for the iWatch Trademark